AN INDEPENDENT COFFEE BRAND IN THE MAKING   ·   EST. 2026
COFFEE FOR REAL LIFE

A better
cup, on your
terms.

Early mornings. Slow Sundays. The days that go sideways. We believe great coffee should feel right at home in all of them.

Explore the coffee What we're about
THOUGHTFUL BY DESIGN · EASY TO ENJOY
01 / THE COFFEE

Find your kind
of good.

We’re exploring a deliberately focused lineup: approachable enough for every day, interesting enough to look forward to. These are working concepts, not yet products for sale.

THE GO-TO
1197 / COFFEEYOUR DAILY
CUP
1197
EVERYDAY
THE EASY FAVORITE
MEDIUM ROAST0112 OZ

Everyday

MEDIUM / BALANCED

Comforting, rounded, and made to be the cup you come back to.

Blend concept · in development
THE STRONGER SIDE
1197 / COFFEEYOUR DAILY
CUP
1197
BOLD
A LITTLE MORE CHARACTER
DARK ROAST0212 OZ

Bold

DARK / FULL-BODIED

Rich, confident, and satisfying. For the coffee that holds its own.

Blend concept · in development
THE CURIOUS CUP
1197 / COFFEEYOUR DAILY
CUP
1197
DISCOVERY
SOMETHING NEW TO NOTICE
ORIGIN SERIES0312 OZ

Discovery

ORIGIN / EXPLORATORY

For when you want to slow down and find something a little different.

Future concept · exploratory
02 / OUR THINKING

Really good coffee should be remarkably uncomplicated.

01.

Taste before the story.

A clear, satisfying cup matters more than a paragraph of promises. Profiles come first.

02.

Options that make sense.

Whole bean, ground and single-serve are being evaluated so the coffee fits your routine, not the other way around.

03.

Honesty, always.

We won’t claim a special origin, altitude, certification or functional benefit until there’s proof behind it.

03 / WAYS TO BREW

Your routine.
Your call.

For the little ritual.

Freshly ground when you're ready. An ideal direction for anyone who likes to make the moment part of the morning.

Planned format · supplier and pricing validation pending
1197 / COFFEEGOOD COFFEE
REAL LIFE
1197
EVERYDAY
WHOLE BEAN
MEDIUM ROAST0112 OZ
MAKE
IT YOURS
CONCEPT VISUAL  /  NOT FINAL PACKAGING
WHY 1197?

1197A name inspired by elevation.
A point of view grounded in the everyday.

Some days you make the moment. Other days, the coffee does.
04 / THE ROAD AHEAD

Taking the time
to get it right.

1197 is being developed as a real business, not a concept that skips the difficult questions. We're validating product quality, cost and fulfillment before we open a store.

01

Define the first lineup

Prioritize approachable core coffees and compare practical formats before broadening the catalog.

IN PROGRESS
02

Compare production partners

Evaluate coffee quality, minimum quantities, packaging, shipping and actual landed costs.

NEXT
03

Test. Refine. Then launch.

Confirm tasting profiles, presentation, customer experience and viable unit economics.

PLANNED
05 / GOOD TO KNOW

Questions?
Of course.

A few things worth being clear about while we're still building.

Can I buy 1197 Coffee today?

Not yet. This is an early brand preview, not an active storefront. The coffee, packaging and fulfillment partners are still being evaluated.

Does 1197 mean every coffee is grown at 1,197 meters?

No. The name draws inspiration from altitude, but it isn't a claim about the precise elevation of every coffee or a certification. Specific sourcing details will be published only when verified.

Which coffee formats are you planning?

Whole bean and ground coffee are the main candidates. Compatible single-serve pods are also under consideration, subject to cost, freshness and manufacturing feasibility. Starter bundles and subscriptions may be evaluated after the unit economics are clearer.

What about functional coffees or other blends?

We are researching broader possibilities, including specialty origins, decaf and functional concepts. None are approved launch products, and we're not making wellness or performance claims.